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Understand why data can either fuel fund performance or create operational drag

Chief Operating Officers, Heads of Operations, and other operational leaders can no longer afford to treat data management as the domain of technologists. This imperative applies whether you are leading a small hedge fund or a large institutional asset management firm. The time is now to become data literate, even if database experts remain responsible for handling the technical details of data management.

How does this affect the way you operate? Data impacts your costs and determines your ability to grow. Especially in the past few years, data has proliferated, from front to back office. Much of the investment decision-making process consists of utilizing data from various data sources—data from markets, data about your assets and portfolios, derived and third-party data, and the data that resides in your books and records.

If you find yourself thinking, “yes, of course,” to this data-oriented view, you should also ask whether you have fully integrated data management thinking into your operations. Workarounds work until they don’t. In Enfusion’s experience, most investment managers are only beginning to tackle profound operational change. The impacts are significant. Beyond the usual cost-of-ownership metrics, the real costs of ineffective data management show up in the returns you can deliver to investors. Needless data tangles can create operational drag that contribute to trade slippage and degrade a fund’s performance.

Leaders in an investment management firm must get the firm to align around three critical business goals for investment management data:

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<ul><li>Deliver on the promise of all the data at your fingertips by optimizing data design</li><li>Dislodge hidden alpha that is obscured by noisy data and fuzzy insights</li><li>Drive out unnecessary operational complexity that hampers workflows</li></ul>

Achieving these goals means adhering to three core data management principles.

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<h5>Principle 1 Data design is everything</h5>

There’s one major reason why you should care about data design. Every time data moves from one format or system to another, the risks to accuracy and timeliness increase. For example, suppose your IBOR and ABOR reside in two separate systems.

Start-of-day and end-of-day position data can easily drift out of sync because different groups of people with different ways of working are maintaining multiple data systems. Or, consider juggling data across a wide range of asset classes and strategies, all supported by separate systems. You see these disconnects all the time when looking at your operational reality.

In an ideal world, there would be no seams or hand-offs between planning and making portfolio decisions, placing, completing, and booking orders, compliance, administrator reconciliations, and backoffice accounting.

Coherent data design makes that ideal a reality. From portfolio construction to general ledgers and NAV calculations, every aspect of your operations, from front office to back office, can pull from a single source of data. That single source represents a single and accurate view of the truth. Portfolio managers, traders, middle office personnel, and finance operations teams aren’t working with different facts. Your data becomes an operational “gold standard.”

Without the right data design, disconnects need to be sewn together with either technology or people solutions. But every seam is a risk. When under operational stress, seams can easily tear.

<h5>Principle 2 The noisier your data, the fuzzier your insights</h5>

In a hyper-competitive marketplace, the bar for alpha continues to rise, not just investment alpha but operational alpha as well. Creating alpha requires a constant stream of lightning-speed decisions predicated on a wealth of detail that resides in data.

Here’s why you should care about noise in your data—it is all too easy to lose track of the game plan if noise drowns out meaningful signals. That noise is particularly likely when you lack an overarching data design, constantly translating between disparate systems, and losing clarity at interface points. At that point, you end up with bad inputs that affect calculations, leading to fuzzy and ill-formed conclusions. It can be quite challenging to figure out whether issues come from bad inputs, flawed assumptions, or calculation errors.

The same situation emerges with broader operational data and cost of ownership. Multiple data sources, convoluted processes for updating and maintaining multiple systems, unnecessary workarounds, and data quality issues all serve to magnify noise. In other words, there is a risk of losing the nuances where opportunities to improve operational alpha are hiding.

<h5>Five sources of hidden operational alpha</h5>

<ul><li>Trading against accurate intraday cash versus end-of-day updates</li><li>Better, quicker optionality in response to voluntary corporate actions</li><li>Optimizing allocation decisions by evaluating the performance of your third parties</li><li>Eliminating delays and workarounds across multiple security masters</li><li>Real-time views of your positions and weights with instant synchronization between your Portfolio Management System (PMS) and Order and Execution Management System (OEMS)</li></ul>

The solution? Take an approach to data management that allows everyone to use the same data in real time, across multiple funds and a rich range of asset classes, and with built-in controls to minimize human error and data degradation across numerous systems, each with its own logic and data models.

<h5>Principle 3 Data management is ultimately about workflow</h5>

If you drill down into most issues with inefficient or risk-prone workflows, data management tends to be a significant root cause. This is where data management and operational leadership meet. You can often detect data management issues specifically by looking at your investment management workflows. You don’t have to be a data architect to find the problems. In turn, by addressing those data management issues, you can improve the workflows that data supports.

The start of each trading day for a global portfolio provides a case in point. Once you determine when your trading day begins, it can be challenging to roll trading from one market to the next and maintain accurate records. As the trading day for each market picks up speed, the entire team benefits from access to high-quality data to support investment opportunities. If data resides on disparate systems, each one needs to reflect positions and cash in realtime so that traders can start trading as markets around the world open.

Conversely, with one shared global system and single source of data, you have confidence in knowing where things stand and what your investment team has available to trade. Accurate, real-time analytics can then help examine and optimize activity.

When everyone is rowing in the same direction, with the front, middle and back office all viewing the same data, then workflow becomes more coherent, faster, and less prone to risk. By contrast, those who are unlucky enough to have disconnected systems are rowing on different ships entirely. As the day wears on, conditions go from bad to worse, going further off-course over the hours.

Design, consistency, and efficiency provide the ultimate measures of the real cost of ownership of data sources, platforms, and service providers. That’s why operational leaders need to keep data management at the top of their agenda.

The wrong decisions about data have significant negative consequences. Technology costs go up while operating margin shrinks because suboptimal design impedes workflow. Moreover, it impinges on fund performance and the value you can deliver to investors.

But with the right decisions about data, all the workarounds that you’ve learned to live with become unnecessary. You have a platform for investment management operations that, by design, circumvents the need to stitch together disconnected systems. And with better design comes better workflow, improving your operational alpha and, ultimately, your fund performance.

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